Michigan Municipal League hosts an annual event called Convention. The goal of the event is to gather municipal officials from across the state, giving them an opportunity to connect and learn about what’s important in communities throughout Michigan. This particular year, the event was held in Grand Rapids, MI. I set out to create a brand that would spark imagination and encourage innovation. The concept started with a building block and shifted into building malleable cityscapes with isometric shapes.

Wayfinding Signage

Name Badge and Program